Advertising Disclosure
The short version
We run paid Google Ads campaigns to drive traffic to specific landing pages on this site. We do not run display ads inside our articles. We do not publish sponsored posts disguised as editorial. We do not insert affiliate links into article text. We do not take money from supplement companies, pharmaceutical companies, or food manufacturers in exchange for coverage.
Paid traffic (Google Ads)
This site is promoted through Google Ads. Google Ads appends click-tracking parameters (such as gclid) to URLs when you click an ad, which is a standard tool that lets us verify ad-click visits came from real ad placements and lets Google bill us for real clicks. We do not combine gclid data with personal information about individual visitors, and we do not use it to build an advertising profile.
The content you see on a landing page is the same content other visitors see on the same URL.
What we don't do
- No display advertising. You will not see banner ads, pop-ups, or interstitials between you and our content.
- No sponsored content inside articles. If an article mentions a product, it is because the writer considers it worth mentioning in an educational context, not because a company paid for placement.
- No affiliate links in article bodies. Linked book recommendations on the resources page are unaffiliated — we do not receive a commission if you buy.
- No direct partnerships with supplement, device, or pharma brands. We don't review their products in exchange for payment, samples, or access.
Editorial partnerships
From time to time we may collaborate with nonprofit organizations or university research groups on specific educational projects (for example, co-authoring an article summary of their findings). Any such partnership that results in published content on this site will be clearly disclosed at the top of the affected page, not buried in a footer. At the time of this disclosure's publication, no such partnerships are active.
Editorial independence
Our advertising arrangements do not influence our editorial decisions. We publish articles that we believe are useful to adult men focused on cardiovascular and overall health. If an article would upset an advertiser, we publish it anyway. If an article would please an advertiser but isn't true, we don't publish it. This is not a complicated principle — it's just the baseline for publishing credibility.
Conflicts of interest
If any of our editorial team has a financial interest in a company or product discussed in an article, that interest is disclosed in the article itself. At the time of this policy's publication, no such disclosures exist because no such conflicts exist.
Feedback
If you think an article crosses a line — reads like an ad, buries important caveats, or makes claims that don't hold up — please tell us via the contact page. Honest criticism is how we stay honest.